We are redefining the mainstream image of what it means to look and be smart. Each piece of our apparel features a word associated with learning and a message that reminds the world you can look cool while fostering a vibrant community of thinkers and creators, and promoting knowledge.
Historically, a nerd was always perceived as someone who wasn't cool, overly obsessed with learning, introverted, and lacking the swagger to fit in with popular social circles. This brand not only helps them fit in but also shifts the cultural perception of what it means to look fashionable while representing their intellect.
